There are many options for publishing a book, including traditional publishing, hybrid publishing, and self-publishing. The one rule of thumb to keep in mind is that whoever pays the bills is the publisher.
A traditional publisher will pay you. For a limited amount of time, you grant them the right to use your manuscript to produce a high quality book, make the book ready for sale, and market the book to one degree or another. For this effort, they take a portion of the royalties (sometimes a large portion). In many cases, that’s a good deal for you and your book.
A hybrid publisher is more like a business partner than a traditional publisher. You invest some of your money to get the process started, and the publisher still produces the book, makes it available, and sometimes does some marketing. For this, the publisher will often take a smaller portion of the royalties, and you have more control over your book. But please be aware that there are also publishers called Vanity Presses, which will take your rights and your money, profit off of selling you your own book as inventory, and charge you a hefty sum to get the rights back. If you go this route, please do your due diligence and research them before signing anything that requires you to pay to publish.
Self-publishing is where you retain all the rights and all the profits. The reality is that self-publishers are actually one-author small presses, businesses in their own right. As a small press, you are responsbile for all the steps that a traditional or hybrid press would perform, including production and marketing. This is a great option for those authors with a niche message, including entrepreneurs, public speakers, and subject matter experts. It’s also a great choice for many authors who simply want to retain control over their book(s).
Genius Book Services offers publishers of all sizes, from one-author small presses to large traditional presses, the support they need to get their books produced professionally, efficiently, and cost-effectively.
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